Market research for the launch of Virtual Commissioning software
Marketing Study
In a competitive industrial world, knowing how to identify the needs, preferences and behaviour of your targets is essential! Thanks to industrial marketing, it is possible to develop, differentiate, be even more efficient, and meet the expectations of the defined target.
To do this, marketing market study is a useful and appropriate way of taking stock before embarking on the operational side of things.
Launch of our Virtual Commissioning software
As part of the process of bringing our Virtual Commissioning software to market, we wanted to take a closer look at our vision so that we could launch a product that was both appropriate and relevant.
We therefore commissioned a consultancy to carry out a marketing study to determine the context, analyse the market and recommend priority marketing actions.
Working with Miti
We turned to Miti, specialists in market research and industrial marketing. They are a true partner for industrial players like us. After meeting them, working with them was an obvious choice.
Their work was of the highest quality and they helped us to define the contours of our offer.
We’d like to thank them warmly for all their hard work!
Stay tuned, the rest in a few months
Following this collaboration, it appears that we still need to explore several avenues before bringing our Virtual Commissioning software to market.
Stay tuned, and we’ll be sure to keep you informed of the progress of this project.
